Spearheaded the creation and rollout of standard operating procedures across diverse departments—guest activities, water sports, beach and pool operations, fitness, tennis, and youth programs. Partnered with cross-functional teams to develop and implement initiatives that boosted revenue and enhanced guest experience. Played a key leadership role in launching operations at Viceroy Anguilla (now Four Seasons Resort and Residences Anguilla), overseeing programming and departmental execution during the fast-paced opening of the 35-acre, $550 million luxury resort

Directly responsible for 8 operations – Atlantis Kids Adventures, Atlantis Movie Theater, Club Rush, Library, Atlanteans, Atlantis Pals, Earth and Fire Pottery Studio and Climbers Rush. 75 employees inclusive of an 8,777 sq. ft. world class children’s facility for ages 3-12.  Over $1.7 million in annual revenues with over 33,000 participants from design brief to the development, training and implementation of programs for Atlantis Kids Adventures, Atlantis Paradise Island, Bahamas

Guided operational and capital budget planning, tracked performance against targets, and identified new income streams without eroding perceived guest value

Planned and delivered resort-wide events for up to 10,000 attendees, including conventions and incentive groups

Designed and facilitated inventive team-building and interactive guest experiences

Orchestrated virtual events (escape rooms, murder mysteries, etc.) during COVID-19 restrictions; concurrently served as COVID-19 Compliance Officer

Recruited, evaluated and developed staff across multiple disciplines, improving retention and cultivating future leaders

Set divisional KPIs, measured results and steered continuous improvement initiatives

Championed and managed membership process and conferences for the Resort and Commercial Recreation Association (currently Recreation Experience Community Network) as Executive Director

Contributed feature articles to leading recreation journals

Interviewed and quoted in Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach (university textbook)

Dynamic presenter on the Recreation Industry to universities and colleges, Illinois State University, University of Illinois, Western Colorado, Michigan State University